By Chukwudi Louis Ani, Political Economist
The Enugu State Government’s recent decision to levy ₦150,000,000 on political billboards raises concerns about fairness, democratic participation, and accessibility in politics.
At a time when many citizens face economic challenges, such an exorbitant fee for political advertising sends a troubling signal. Elections are meant to reflect ideas, competence, and vision, not the size of one’s financial resources.
By placing billboards behind a ₦150 million paywall, the policy risks excluding young aspirants, independent candidates, and smaller political parties that cannot access such large sums.
The move effectively creates a “game of exclusivity,” favouring established political elites while limiting grassroots participation.
A healthy democracy thrives on open and competitive political space. When financial barriers reach this scale, the field tilts in favour of those already in power.
Additionally, such a levy may be seen as a tool of political control rather than legitimate regulation. Governments can regulate public advertising for safety and urban planning, but the fees must be reasonable and justifiable.
A charge of ₦150 million raises questions about the government’s intentions: Is it concerned about opposition voices, competitive campaigns, or maintaining a level playing field?
Policies that restrict political expression in this way risk undermining public trust and fostering suspicion. Rather than imposing excessive financial barriers, the state government should prioritise transparent, fair, and inclusive electoral processes. Democracy should remain accessible to all citizens.
We are equal to the task.
